The Future of E-commerce is AR 3D! Are you Prepared?
Retailers are faced with the challenge of adapting to new technologies to meet consumer expectations. Augmented Reality is rapidly becoming essential for online shopping platforms. Amazon is at the forefront of adapting this technology, phasing out the 360° experiences and replacing them with interactive AR 3D experiences. Amazon CTO, Dr. Werner Hans has said in Amazon CTO Werner Vogels' 5 Tech Predictions (aboutamazon.com), “Static 2D product images on the internet will become a thing of the past, replaced by 3D models that you can pick up, rotate, and place in your living room as seamlessly as you can see them in a web browser today.” Despite the proven potential, a significant number of retailers feel unprepared to implement these technologies effectively.
The State of Retail Readiness:
Recent studies, such as one highlighted by Marketing Dive, reveal that over half of retailers believe they are not ready to support emerging mobile technologies like AR. This gap between technology and adoption indicates a pressing need for retailers to develop strategies for incorporating AR and 3D features into their eCommerce sites.
Benefits of AR 3D in E-Commerce:
AR 3D experiences offer several advantages to both retailers and consumers. For shoppers, these technologies provide a more immersive and interactive shopping experience, allowing them to view products in a realistic setting. Retailers, on the other hand, can benefit from increased engagement, reduced return rates, and higher conversion rates. By bringing products to life, AR 3D helps customers make more informed purchasing decisions.
Steps for AR 3D Integration:
Here are the traditional steps retailers have been taken in the past to prepare their eCommerce platforms for AR 3D experiences and how ARitize3D streamlines this process now:
- Technology Assessment: Evaluate your current eCommerce platform's capabilities to determine if it can support AR and 3D content. Consider factors such as loading times, mobile responsiveness, and user interface design.
💡With ARtize3D, no evaluation needed! We have the experience and expertise to easily integrate AR 3D models onto platforms, including Shopify, WooCommerce, Magenta, and more. Our white-glove service includes seamless integration at no additional cost.
- Skill Development: Invest in training for your team to understand AR technology and its application in eCommerce. This includes learning about 3D modeling, AR software development kits (SDKs), and user experience (UX) design.
💡With the ARitize3D Portal, retailers can access their models, assets, and analytics with ease. Our user-friendly platform doesn’t require any training.
- Partnership and Collaboration: Partner with technology providers and AR specialists to bridge the gap between your current capabilities and what is required for effective AR 3D integration.
💡ARitize3D is a trusted, experienced partner to global enterprise giants such as Amazon, delivering thousands of AR 3D models per month/year.
While the journey to integrating AR 3D experiences into eCommerce sites was once challenging, ARitize3D has successfully streamlined the process from start to finish and we are proven partners. By taking proactive steps to prepare, retailers can not only meet consumer expectations but also differentiate themselves in a competitive market. Forward-thinking retailers are already embracing the future of online shopping by making AR 3D experiences a fundamental part of their e-commerce strategy.
This strategy not only positions retailers as innovators in the digital landscape but also significantly enhances customer satisfaction and loyalty. As the e-commerce world continues to evolve, being prepared for AR 3D experiences will no longer be an option but a necessity for success!
About Nextech3D.ai
Nextech3D.ai is a diversified augmented reality AI technology company that leverages proprietary AI to create 3D experiences for the $5.5 trillion e-commerce industry. Its primary businesses are creating 3D WebAR photorealistic models for Amazon and many other online retailers. The company develops or acquires what it believes is disruptive technology and is committed to empowering businesses to evolve and become part of the new 3D and AR ecosystem.
Nextech3D.ai is the leading solution provider for AI-based 3D and AR technology. It is the parent company of cutting-edge brands - Toggle3D.ai, ARitize3D, ARway.ai, and Map D.
