The e-commerce industry is increasingly realizing significant returns on investment (ROI) through the adoption of 3D and augmented reality (AR) technologies. By integrating these immersive tools into their platforms, companies enhance their shopping experience, allowing customers to visualize products in a realistic context. This integration not only reduces return rates by 40% but also boosts customer engagement and satisfaction, leading to higher conversion rates. Market studies indicate that consumers are more likely to make purchases when interacting with products digitally, underscoring the growing necessity for eCommerce businesses to leverage 3D and AR to stay competitive in a rapidly evolving market.